Brand storytelling,
translated into
revenue.
I help established brands turn ad spend into qualified pipeline, often after someone else's first attempt didn't work. Fifteen years across LinkedIn, search, and paid social; the last few sharpened on performance.
Trust recovery for brands that already tried.
Most of my performance clients aren't startups. They're established brands running ads for the first time, or coming off an agency that promised results and didn't deliver.
That work is less about clever creative and more about discipline: auditing where the budget leaked, fixing attribution so leads are counted correctly, and rebuilding a pipeline the stakeholders can actually trust.
And I don't stop at the lead. Too often the people signing off the budget have no idea what came back. I sit with the sales team, follow leads through to what they enquired about and what closed, and put a number on the return.
- 01
Audit the spend
Find where budget leaked: broad match, untracked leads, misattributed conversions.
- 02
Govern search intent
Hands-on supervision of what the budget chases, with constant manual oversight and tuning rather than set-and-forget automation.
- 03
Scale on a solid base
Build a foundation that holds, then scale spend gradually and sensibly once the quality is proven.
- 04
Close the loop on ROI
I work directly with your sales team to track every lead through to revenue, and quantify what the enquiries are actually worth.
Numbers, not adjectives.
A sample. The full record, spanning global performance, content, and launch work, lives on the work page.
Business pipeline built over six months, plus ownership of the LinkedIn strategy.
Read case study →LinkedIn community grown ~9× through pure content strategy. Employer branding across 75+ countries.
Read case study →Pipeline generated from AUD 50k Google Search spend for a 25-year legacy tech firm in Australia.
I build the page the ads point at.
Most performance work stalls waiting on someone else: a web agency to change a headline, a designer to ship a landing page, a developer to fix the form.
I design and build full websites and landing pages myself, so the page and the campaign move at the same speed. Add strategy for social and content above both, and it's one accountable partner instead of four.
- ↗
Gilpin Travel
B2B corporate travel landing page, built for enquiry capture.
- ↗
Hauss & More
Property road show registration page with qualifying form logic.
- ↗
Canopy By The Coast
Full multi-page site with booking flows and blog.
You get me, not an account manager.
I'm Vishal Bakaya, a digital strategist with fifteen years across brand, content, and performance. When you hire me, I'm the one auditing the account, writing the strategy, building the page, and sitting with your sales team to work out what came back.
No layers, no handover, no junior running your budget while someone senior sells you the next retainer.